Prepared by TD Creative · November 2026
From concept
to completion —
and to the client’s screen.
A 3-month marketing & lead generation strategy for SWAH Design: free technical audit, competitor review, stylish video content, Meta & Google ads, and SEO / GEO visibility.
We checked swahdesign.com before we pitched.
Before any SEO, GEO or ad work starts, we need to know how the website performs. We ran the homepage through three tools on 10 November 2026: Google PageSpeed Insights, GTmetrix and Google Search Console.
Performance 52% · Structure 78%
Domain added, ownership verification pending. Once we get DNS (Cloudflare) access, we unlock real search queries, indexing and positions.
Access neededVerdict: SEO is excellent (100/100) and the layout is stable — but the site is heavy on mobile. Mobile LCP is 8.0 s against a 2.5 s norm. For a studio whose clients arrive from phones and social media, this is the weakest point — and it will limit every ad dirham we spend.
Likely unoptimised images and video in the hero and project gallery.
20 long tasks block the interface — TBT 493 ms (red zone).
Potential saving on the very first screen.
Cause small layout shifts (CLS 0.08).
Words animation + counter to 100 delays the main content on mobile.
Accessibility tree is malformed for AI agents and assistive tools.
What already works
- ✓SEO 100/100: correct title, description, canonical, open indexing
- ✓Best Practices 96: secure connection, modern standards
- ✓Stable layout (CLS 0.08) and fast desktop (LCP 1.2 s)
- ✓Cloudflare connected — a ready base for CDN & caching
Priority fixes
- 01Compress images to WebP/AVIF + lazy load → 4.9 MB down to 1.5–2 MB
- 02Simplify or remove the preloader
- 03Split & defer JavaScript, lighter animations on mobile
- 04Critical CSS, defer scripts
- 05Width & height on all images
- 06Cloudflare caching, image optimisation, HTTP/3, Brotli
- 07Accessibility labels on social icons
Your competitors are already advertising.
We checked the Meta Ad Library (UAE) for SWAH’s closest competitors. They run many active ads — mostly visual video with very little text: who they are, proof, and where they work.
NKEY Architects
“Imagine a home that mirrors your highest aspirations… 800+ projects worldwide. 11 years of expertise. Office in Dubai.”
Emotional residential hook + hard proof numbers + clear CTA (portfolio / price).
What we can adopt — better.
Renders and finished projects turned into cinematic Reels — the format competitors scale.
3 lines max: what, where, how to contact. ‘Designed to be experienced.’
21+ years, since 2003, projects in 7 countries — SWAH has stronger proof than most.
Separate ads for villa owners and for restaurant / commercial / developers.
Test 2–3 creatives per audience, EN + AR, keep winners.
Show fit-out & supervision — ‘render to reality’ that competitors don’t tell.
One studio. The whole journey.
Not just beautiful concepts — a team that takes a project from idea to finished space. Two audiences, one set of capabilities: Residential & Villas, and Commercial / Hospitality.
Architectural concept, planning and space design.
Residential and commercial interiors.
Interior delivery and finishing works.
Coordination and control that delivery matches the approved design.
End-to-end support from concept to completion.
Five directions. One system.
One project → video → carousel → ad creative → case study on the website. Visual content attracts attention; website, SEO/GEO and analytics turn it into enquiries.
Platforms
Four video series that sell.
Wow-effect plus explanation of the work. Little text, but the viewer understands what SWAH does and how to get in touch.
Series 1▶Walk-throughs, interior details, façades, materials.
Series 2▶Owners see SWAH’s experience in their sector.
Series 3▶Renders, drawings, process — fit-out & supervision.
Series 4▶Planning, lighting, materials, architectural decisions.
Plus carousels.
Swipeable posts: one project told in 5–7 slides — render, before / after, materials, the finished space, contact.
The 3-month roadmap.
Month 1 prepares brand, content and the lead system. Month 2 tests ads actively and strengthens the website. Month 3 doubles down on what brings the best-fit clients.
- →Select renders, photos and videos; split residential vs B2B
- →First stylish videos and ad creatives
- →Instagram refresh: bio, pinned, Highlights
- →Check forms, mobile site, landing pages
- →Set up GA4, Meta Pixel and key events
- →Audit ad accounts, agree audiences, offers, budget
- →Regular Reels and carousels
- →Launch first approved campaigns
- →Check incoming leads and team response
- →See which videos and messages win
- →Prioritise SEO / GEO and website fixes
- →Continue content and ad tests
- →Improve ads on data and lead quality
- →Agreed website pages, projects, articles
- →Find which direction brings better clients: B2B or residential
- →Monthly report and next-step plan
Where we start.
SEO and GEO work best on a fast website, so we advise fixing it first. Meanwhile we can launch ads and content right away. Every month you get a clear report.
Meta & Google Ads don’t need the site fixes first — speed only affects how fast the landing page loads
We recommend fixing speed and page weight before SEO & GEO work, so it pays off
~7 Reels + 5 carousels, consistent presence
Residential vs B2B — cost and quality per lead
SWAH recognised on Instagram, LinkedIn and in AI search answers for Dubai design & fit-out.
‘Render to reality’ stories prove SWAH delivers, not just designs.
A measurable system of enquiries from villas, restaurants and commercial clients.
Choose your pace.
Monthly packages, minimum term 3 months. Prices in AED per month. Ad budget is paid separately.
- ✓Meta Ads management (IG / FB) — 3,500
- ✓Up to 3 ad videos / creatives per month
- ✓Lite social media — 3,000
- ✓Up to 8 posts / month, IG + FB
- ✓Bio, pinned & Highlights refresh
- ✓Monthly report
- ✓Everything in Start
- ✓Google Ads management — 3,300
- ✓Search intent campaigns
- ✓Lead quality tracking
- ✓Bundle price for 3 months
- ✓Everything in Growth
- ✓SEO & GEO Starter — 2,500
- ✓Search presence & Google Business check
- ✓Up to 2 page / case updates per month
- ✓1 expert article per month
- ✓~6.5% bundle saving
100% before each month starts: before work begins, before month 2, before month 3.
60% upfront for the 3 months, the remaining 40% after 45 days — with a 7% discount on the total.
Let’s make SWAH impossible to scroll past.
Digital Marketing & Creative Studio · Dubai